The financial outlook is promising for the Big 12 less than a year after a dark cloud of uncertainty — spawned by failed expansion and a lack of College Football Playoff appearances — loomed over the conference.
Big 12 commissioner Bob Bowlsby, in a Q&A with the Charleston Gazette-Mail, says the conference is expecting a “significant increase” in revenue distribution to its member schools after distributing $34.5 million to each school in 2017.
“We have forecast a significant increase in distribution to our members,” Bowlsby told the Gazette-Mail. “The year is not over yet, but we anticipate our forecast is pretty close. We expect to have another good year financially.”
Bowlsby said the numbers will be unveiled at the end of May. The Big 12 is expected to generate $32.2 million from the conference’s performance in the NCAA Tournament after three men’s basketball teams reached the Elite Eight, with Kansas advancing to the Final Four. Those totals will be distributed to schools on a rolling six-year basis.
Bowlsby, 66, has served as the Big 12 commissioner since 2012. He previously served as the athletic director at Iowa from 1990-2006 and at Stanford from 2006-12.