Those who were already excited about the Nike Kyrie 4 received extra reason for interest on Thursday.
Darren Rovel tweeted out a video Thursday morning of Boston Celtic’s superstar Kyrie Irving announcing a special edition Wheaties box that will feature him in his Celtics uniform on one side, and his alter ego — Uncle Drew — on the other. In the video, Irving also unveiled a pretty cool shoe collaboration between General Mills and Nike.
Coolest Nike signature collaboration this year: @KyrieIrving & @wheaties. Only 100 made with the box that will go to Kyrie’s friends & family. Shoe itself will be available at retail. For what it’s worth this is the most relevant Wheaties has been in a decade. pic.twitter.com/oapEcotqPl
— Darren Rovell (@darrenrovell) May 3, 2018
“This right here is a childhood dream, and I’m glad it’s made possible,” the former Duke star said.
Irving played just 11 games, including eight starts, with the Blue Devils during the 2010-11 season, but he left a lasting impression on the Duke basketball program with a strong NCAA Tournament performance and a subsequent great NBA career. With the Blue Devils, Irving averaged 17.5 points, 4.3 assists and 3.4 rebounds per game while playing 27.5 minutes per contest.
After one year at Duke, Irving became the No. 1 pick in the 2011 NBA Draft to the Cleveland Cavaliers. He helped the Cavaliers win their first ever NBA championship with a key Game 7 performance to capture the 2016 NBA title.
Last summer, he left LeBron James’ shadow and joined the Boston Celtics through a trade. Irving led the Celtics to the top seed in the Eastern Conference and into the second round of the playoffs by averaging 24.4 points per game during the regular season. Irving is currently rehabbing from knee surgery and will miss the playoffs.
The Celtics lead their second-round series with the Philadelphia 76ers, 1-0.