Dennis Smith Jr. had options when it came to signing a shoe deal with a major company. In the end, the former NC State basketball standout and current Dallas Maverick opted to sign with Under Armour, according to a report from ESPN.
“I am definitely excited to be a part of team Under Armour as I get ready to go into [training] camp for my rookie year,” Smith Jr. said. “Under Armour is an explosive brand in basketball right now, and I’m excited to join Stephen [Curry] and Seth [Curry] and the team at UA in making our mark together.”
Smith Jr. inked a reported three-year footwear and apparel endorsement deal worth as much as $2 million annually, per the ESPN report.
Smith Jr. was the No. 9 pick in the 2017 NBA Draft after playing one year at NC State, where he showed all the flashy guard abilities — especially freakish leaping ability — that made him a coveted NBA prospect.
Now, he’ll take the next step in his game in Under Armour gear, joining a brand that is headlined by Stephen Curry.
“If you look at all the other brands we’re competing with, we’re not even a quarter of their size and we’re the underdog. Dennis was overlooked in the draft. We’re both still trying to climb a mountain,” said Kris Stone, Under Armour’s pro basketball sports marketing director. “He has a lot of hunger to be on top. Hopefully, we can really partner with him and not just have some transactional relationship. We’re looking to have a real partnership with him and help him get to those places that he wants to go.”