Beer sales could soon come to Oklahoma State home football games, according to the Stillwater News Press.
Sodexo Operations reportedly filed notices in Montgomery County, Md., with the intention to apply for alcoholic beverage licenses at Boone Pickens Stadium, Gallagher-Iba Arena and the Cowgirls Soccer Complex.
Oklahoma State communications director Gary Shutt says a decision hasn’t been made yet on adding beer and wine sales at sporting events, per the Stillwater News Press. But it is a necessary step for the university if it wants to allow alcoholic beverages in the future.
The Oklahoma State/A&M Board of Regents approved a pilot program to sell beer and wine at Oklahoma State baseball and softball games last fall for this spring.
Oklahoma State’s baseball and softball seasons are still under way. So, the university hasn’t been able to fully evaluate the pilot program yet.
Beers all around
Beer and wine sales are a growing trend in college football. It can potentially impact revenue and attendance in a positive way, but it can especially be fruitful for smaller sports.
Oklahoma State wouldn’t be the first FBS program in the state to add beer and wine to their concessions menu. Tulsa football introduced beer and wine sales to home games in 2016.
Oklahoma currently doesn’t sell beer or wine at home football games. They could become the only FBS program in the state to not do so if Oklahoma State approves the program.
Improving the game-day experience seems to be a priority for Oklahoma State. The university announced a new video board will be added above the east end zone at Boone Pickens Stadium, which will be the third-largest in the conference.
Allowing beer and wine sales can only help the Cowboys’ efforts in providing a better experience for fans.