The Oklahoma State Cowboys appeared on Wednesday’s edition of NBC’s the TODAY Show.
Well, that’s not the whole story. They weren’t featured for their 5-1 record, or their No. 10 ranking in the AP Poll.
No, the Cowboys were on national TV because of the way they sleep.
Oklahoma State’s partnership with Rise Science has drawn plenty of attention. The Cowboys are utilizing sleep to maximize athletic performance.
The TODAY Show took a deep dive into how the system works. You can watch the whole video below:
— Cowboy Football (@CowboyFB) October 19, 2017
Linebacker Chad Whitener got plenty of airtime, as the TODAY show chronicled his bedtime process.
“Being to go through this, understand what you’re doing, and control how well you’re sleeping — I feel like that’s just been a huge return for me.”
Oklahoma State head coach Mike Gundy swears by the program.
“There’s no question that this is helping us,” Gundy said. “How much? Well, we don’t know right now.
“But it’s working so far…We’re sold on the system of sleep, nutrition and hydration.”
At the very least, Mike Gundy’s glorious mullet got more TV airtime. The sleep program is worth it for that fact alone.