Former Oklahoma quarterback Baker Mayfield is just that — “former.”
Mayfield is focusing on the 2018 NFL Draft, as well as his first opportunities to profit from his own brand.
Mayfield’s business strategy was discussed in a recent Sports Illustrated article. The life-long Oklahoma fan will be immortalized soon with a statue at Oklahoma’s Heisman Park. But Mayfield is “moving forward” from his college days, his brother Matt Mayfield told SI’s Robert Klemko.
Mayfield’s personal approach has empowered a network of handpicked advisors and family to execute a limited but aggressive approach to marketing as he readies for the NFL. That formula squeezed out a longtime beneficiary: the University of Oklahoma, who has had some of its requests for Mayfield appearances in Norman rejected by the quarterback.
“Baker earned the opportunity they gave him and he will be eternally grateful,” says Matt [Mayfield]. “In turn, he helped bring in a huge revenue stream and recruiting base. It’s his time now to go and start making a living for himself and start a new chapter. Everyone—Baker, the coaches—has to keep moving forward, and at the end of the day, with a big time D-I program like OU, it is a business.”
Mayfield’s business ventures include a documentary series that follows the former Sooner quarterback throughout the draft process. His other business interests were outlined in the SI article.
It’s no surprise Mayfield is trying to cash in on his name. He wasn’t able to profit from it for years at Oklahoma. But his public appearances at Oklahoma are seemingly on hold until he’s situated with an NFL franchise.
Mayfield will know his new team when the first round of the 2018 NFL Draft begins on April 26. Arlington, Texas, will host the draft at the stadium where Mayfield won a Big 12 championship in 2017. He will not be in attendance at the draft, however, so that he can watch it from his home in Austin, Texas.