Oklahoma football’s brand is by far one of the strongest in the nation, let alone the Big 12 Conference.
Even then, the Sooners are still trying to go above and beyond when it comes to establishing their presence. How so? Through innovative social media efforts.
Social media is playing a larger role than ever before when it comes to recruiting for Oklahoma football, per The Oklahoman’s Brooke Pryor. The Sooners have placed an increased focus on graphics and teaser videos that players, family members, and even the most casual fans can all appreciate.
No piece of content may provide a better example of that strategy than this video from the early signing period in December 2017 after the Sooners signed their first commitment of the 2018 recruiting class — outside linebacker Brian Asamoah.
Brian, the next chapter begins now –
— Lincoln Riley (@LincolnRiley) December 20, 2017
Oklahoma coach Lincoln Riley, who tweeted out the video, told Pryor that the Sooners “want to be the one setting the trends” for recruiting rather than following the rest of the pack. Part of that includes capitalizing on engagement as social media plays an increasingly large role in the everyday lives of younger generations.
Oklahoma’s 2018 recruiting class, for what it’s worth, came in at No. 2 in the Big 12 and No. 9 nationally. That success can only improve if the Sooners’ social media strategy continues to pay off.