The most recent rankings of wealthiest college athletic programs don’t come with any real changes. Texas remains in its accustomed space as the nation’s richest Power Five program.
David Jones of Penn Live.com reports the Longhorns’ athletic program is a money-making machine. Texas showed gross revenues of $141.2 million in the 2016-17 fiscal year, according to figures obtained from the U.S. Department of Education. It’s the most recent figures that were analyzed by Jones in his story.
Here’s what Jones said about Texas when he analyzed the amazing wealth of the Longhorn program:
“Speaking of which, it’s difficult to fathom what might happen in Austin if Tom Herman actually turns the Longhorns into a national power again. As it is, this is the financial behemoth of all college football, running away from the field like Secretariat in the ’73 Belmont. It did this despite three consecutive losing seasons (2014-16) that eventually cost Charlie Strong his job and no season with fewer than 4 losses this decade. Other than Notre Dame, Texas is the only university program with its own dedicated network TV deal. In UT’s case, it’s an all-sports cable channel (The Longhorn Network, partnered with ESPN), though it’s unclear from EADA data whether any of that revenue is included in these figures. Regardless, Texas added another whopping $13.7M in gross revenue from fiscal 2015-16 – double-digit percentage growth. Football expenses of $43.3M barely nicked the massive $97.9M profit.”
The Longhorns have been in the No. 1 spot often dating back to the days of DeLoss Dodds running the program in the early 1990s.
They have a whopping $30.5 million revenue edge over Tennessee in second place. Others among the top five include Alabama ($108.1 M), No. 4 Michigan ($105.9M) and No. 5 Notre Dame ($96.8M).
Texas dominates revenue in Big 12
Other Big 12 teams that made Jones’ top 25 list including No. 6 Oklahoma ($95.9M) and No. 24 TCU ($58.8M).